Palmetto Wedding Films
Brand Identity, Print, Web Design
THE CLIENT
Palmetto Wedding Films is a luxury wedding cinematography studio based in Charleston, South Carolina. With over 20 years of experience, founder Jessie Smith crafts wedding films that transcend documentation—transforming fleeting moments into cinematic heirlooms. Rooted in storytelling, the studio’s approach is both artful and intentional, capturing the depth of emotion, the quiet in-between moments, and the sweeping grandeur of a wedding day with a filmmaker’s eye.
THE BRIEF
To create a brand identity that embodies the refined, evocative nature of Palmetto Wedding Films. The design needed to feel cinematic yet intimate, polished yet full of heart—reflecting the way each film is meticulously composed to be both visually stunning and deeply personal. The identity would speak to couples who value artistry, emotion, and the timeless elegance of true storytelling.
There is a rhythm to love—an unspoken cadence in the way two people move together, the way their hands find each other in a crowded room, the way their laughter lingers just a beat longer. A wedding day is the culmination of this rhythm, a series of moments that pulse with anticipation, tenderness, and unfiltered joy.
Palmetto Wedding Films exists to preserve that rhythm, capturing love stories with the nuance and depth they deserve. Each film is a masterfully woven narrative—one where light and shadow dance across whispered vows, where movement is intentional, and where every frame carries the weight of a moment fully felt.
The brand identity reflects this philosophy—delicate yet strong, timeless yet fresh. A palette of soft blues, muted pinks, and warm beige evokes the romance of Charleston’s coastal light: the hazy blush of dawn, the gentle blue of ocean waves, the soft gold of evening’s last glow. Typography is refined, balancing classic elegance with modern subtlety. The logo, a thoughtful composition of cinematic elements and symbols of unity, serves as a quiet promise—of artistry, of intention, of stories told with care.
At Palmetto Wedding Films, every detail is intentional. From the seamless collaboration with wedding vendors to the studio’s discreet presence on the wedding day, the experience is designed to let couples be fully present in the beauty of their moment, knowing that it is being captured with care, artistry, and an unwavering dedication to truth in storytelling.
Because a wedding film should not just be watched—it should be felt.