The Invermere Estate
Brand Identity, Brand Naming, Print, Web Design
THE CLIENT
The Invermere Estate is an exclusive event property set against the breathtaking backdrop of Charleston, South Carolina. Known for its understated luxury and natural elegance, the estate hosts intimate weddings, private gatherings, and high-end retreats for those who seek refined experiences in harmony with nature.
THE BRIEF
To create a brand identity that reflects the estate’s quiet grandeur—a place where nature and luxury converge to form an unforgettable experience. The design needed to feel organic yet polished, evoking the slow, intentional beauty of celebrations set within a storied landscape.
The Invermere Estate is a place where time slows. Morning mist drapes itself over the treetops, curling through the valley like an exhale. The light moves deliberately here, filtering through towering oaks and stretching across the water’s edge in golden ribbons.
It is this feeling—of presence, of unhurried beauty—that we sought to translate into the estate’s identity. A place of quiet luxury, where celebration is not just about a single day but about the entire experience: the deep breath before vows are exchanged, the weight of a crystal glass in hand, the hush of the Lowcountry bearing witness.
The brand is built on this foundation: refined yet effortless, classic but never ostentatious. A palette drawn from the landscape—cool stone, deep moss green, warm sunlit gold. Typography that feels like it belongs to another time, something you might find embossed on the inside cover of an heirloom book. Subtle textures and organic forms, echoing the way the Spanish moss sways in the coastal breeze.
The Invermere Estate is not just a venue; it is a feeling. A place where memories settle into the land itself, where moments are preserved in the hush of pine needles underfoot and the steady lap of water against the shore. It is a sanctuary for those who believe that true luxury is found in the details, in the space between words, in the weight of a moment fully felt.
